How Do I Open a Second Shop on Etsy? [Expert Guide]

Can you open a second shop on Etsy? Yes, you definitely can. Many sellers choose to run multiple shops to separate different types of products or target different customer groups.

To open a second shop on Etsy, you’ll need to follow a set of steps to ensure everything is set up correctly. It’s important to manage each shop according to Etsy’s guidelines to avoid any issues.

Step by Step Guide

Sign In: Begin by logging into your existing Etsy account. Go to Etsy’s homepage and click on the “Sign in” button located at the top right corner.

Access Shop Manager: Once logged in, click on the “Shop Manager” button, also found at the top right corner.

Add New Shop: In the Shop Manager, find the “Sales Channels” section on the left side and click on the (+) icon next to your current shop’s name.

Start New Shop Setup: A pop-up will appear; select the “Open a new shop” option to proceed.

Set Shop Preferences: On the “Shop Preferences” page, select your new shop’s language, country, and currency, then click “Next”.

Choose Shop Name: Provide a unique name for your new shop and create a corresponding web address. Fill out the shop title and announcement sections, then click “Next”.

Select Listing Language: Choose the default language for your shop’s listings on the “Listing Language” page and proceed by clicking “Next”.

Select Payment Method: Choose your preferred payment method on the “Payment Method” page and click “Next”.

Setup Payment Receipt: Decide how you want to receive payments on the “Get Paid” page, fill out the necessary details, and click “Next”.

Review and Launch: Finally, on the “Review & Open” page, double-check all the information. If everything is correct, click the “Open Your Shop” button to launch your new Etsy shop.

Can you have 2 Etsy shops selling the same thing?

While it is possible to have two Etsy shops selling similar items, it is generally against Etsy’s policies to have duplicate shops selling the same products. According to Etsy’s Seller Policy on Multiple Shops:

“Sellers are allowed to have multiple shops on Etsy, but they must all sell distinctly different items. Duplicate shops or shops that sell the same items are not permitted and are subject to immediate closure.”

There are a few exceptions to this rule:

1. If you sell the same supply or vintage items in different shops, but your shops have a distinct focus or theme.
2. If you sell the same items but offer them in different languages for international buyers.

How to manage multiple shops on Etsy?

Managing multiple shops on Etsy requires careful planning, organization, and time management.

Keep Your Shops Distinct

• Ensure that each shop has a unique focus, theme, or product line to avoid violating Etsy’s policies on duplicate shops.
• Develop separate branding elements (logo, color scheme, packaging) for each shop to establish distinct identities.

Streamline Your Processes

• Use tools like Etsy’s Shop Manager to keep track of orders, messages, and listings across all your shops from a single dashboard.
• Consider using third-party tools or software to help manage inventory, shipping, and accounting for multiple shops.
• Create standard operating procedures (SOPs) for tasks like order processing, packaging, and customer service to ensure consistency and efficiency across your shops.

Manage Your Time Effectively

• Set aside dedicated time blocks for managing each shop, such as responding to messages, processing orders, and creating new listings.
• Prioritize tasks based on urgency and importance to ensure that critical aspects of each shop are attended to in a timely manner.
• Consider outsourcing certain tasks, like product photography or customer service, to free up your time for more important responsibilities.

Maintain Separate Branding and Marketing

• Develop unique brand stories, personalities, and voices for each shop to attract and engage different target audiences.
• Create separate social media accounts, email newsletters, and marketing campaigns for each shop to maintain distinct brand identities and avoid confusion among your followers.
• Tailor your marketing messages and strategies to the specific products, themes, and target customers of each shop.