Everything You Need to Know About Amazon Gated Brands

Amazon gated brands are certain product categories or brands that Amazon restricts sellers from listing without specific approval. This is Amazon’s way to maintain quality and ensure that products sold are genuine and safe.

To find out which brands are gated on Amazon, you can start by looking at product listings directly. When you try to list a product, Amazon will notify you if it’s gated and requires approval.

Check your Seller Central dashboard too; it often has detailed information on categories and how you can apply for permission to sell specific brands. This helps keep your selling plans clear and compliant.

What is Amazon Gated Brands

Amazon gated brands are categories or brands that require you to get special permission before you can sell them. This is Amazon’s way to make sure that the products being sold meet certain standards.

If you’re looking to sell these brands, you need to apply for approval first. Amazon does this to keep the quality high and make sure all items are genuine, which helps protect both sellers and buyers.

Eligibility Criteria

To sell gated brands on Amazon, you need to meet specific criteria set by Amazon. The eligibility requirements can vary depending on the category or brand, but generally, you need to prove that your business is reliable and that you source your products legitimately.

You must have an active seller account in good standing. This means your performance metrics like order defect rate, cancellation rate, and late shipment rate must be within Amazon’s targets. Amazon checks these to ensure you’re capable of providing excellent service to customers.

Next, you often need to provide invoices from your suppliers. These invoices must be recent (usually within the last 90 days) and show you’ve purchased a significant quantity (typically 10 or more units) of the items you wish to sell. This helps Amazon verify that your inventory is genuine and acquired legally.

if you want to sell organic food products, you may need to show certification that your products meet specific organic standards. Always check the specific requirements for each category or brand on Amazon’s Seller Central or through direct communication with Amazon’s support.

How to check if a product is gated or not?

If you want to know if a product is gated on Amazon, you can follow these simple steps:

Step 1: Log In to Your Seller Account
Start by logging into your Amazon Seller Central account. This is where you manage all your selling activities on Amazon.

Step 2: Add a Product
Go to the inventory section and select ‘Add a Product.’ Here, you can search for the product you’re interested in selling.

Step 3: Search for the Product
Type the name or the ASIN (Amazon Standard Identification Number) of the product in the search bar. This will help you find the exact item you want to sell.

Step 4: Check for Restrictions
Once you find the product, there will be a listing that shows if there are any restrictions. If the product is gated, it will say ‘Listing Limitations Apply.’ Click on this link.

Step 5: View Approval Requirements
After clicking on ‘Listing Limitations Apply,’ Amazon will show you the specific requirements or permissions needed to sell that product. Here, you can apply for approval by following Amazon’s guidance if you are not yet approved to sell that item.

amazon gated branded categories list

Automotive and Powersports – Parts, tools, and accessories often need approval.

Collectible Coins – Selling collectible coins involves strict guidelines due to their value and collectibility.

Fine Art – Due to the high value and specialized nature of these products.

Jewelry – Requires approval to ensure authenticity and quality.

Watches – Similar to jewelry, ensuring quality and authenticity is crucial.

Gift Cards – Due to potential fraud issues.

Grocery and Gourmet Foods – Safety and freshness concerns necessitate control.

Health & Personal Care – Requires adherence to safety and regulatory standards.

Beauty – Approval needed to guarantee product safety and authenticity.

Clothing, Accessories & Luggage – Often gated to control brand quality and compliance.

Shoes, Handbags & Sunglasses – Restricted to ensure authenticity.

Major Appliances – Due to size, installation, and safety concerns.

Music & DVD – Copyright protection and authenticity requirements.

Sports Collectibles – High-value items with authenticity and condition considerations.

Toys & Games (during holiday season) – Restricted during peak shopping times to ensure safety and seller performance.

FAQ

What are Amazon gated brands?
They are specific brands or categories that require seller approval before listing, ensuring product quality and authenticity.

Why does Amazon gate certain brands?
To prevent counterfeits, protect brand integrity, and ensure a safe shopping experience.

How do I apply for approval to sell gated brands on Amazon?
Go to Seller Central, add a product, and follow the “Listing Limitations Apply” link for application instructions.

What documents are needed for approval?
Typically, purchase invoices, authorization letters from the brand, and possibly safety certificates.

How long does approval take?
Approval times vary; it can be instant or take several weeks, depending on the category and documentation.