Low Competition Etsy Niches 2024 [Still Untapped]

Etsy is a place where people sell handmade and unique items. It’s full of different things like jewelry, art, and clothes. A lot of people sell on Etsy, so finding a spot where there isn’t too much competition can be hard. For someone new, trying to stand out with their products on Etsy can be a big challenge.

We have done research to find Low Competition Etsy Niches for 2024. These niches are areas on Etsy where not many people are selling yet. If you make or sell things in these niches, you might have a better chance of getting noticed.

If you’re thinking of starting to sell on Etsy or looking for a new idea, read the post to find out more.

1. Eco-Friendly Pet Products

Best for: Environmentally conscious pet owners
Category: Pet Supplies
Target Audience: Pet owners looking for sustainable options
Eco-friendly pet products are gaining attention as people look for sustainable options for their pets. This niche includes items like biodegradable waste bags, natural pet toys, and organic pet foods. It’s a growing market with increasing awareness but still has relatively low competition on Etsy. Selling eco-friendly pet products can attract environmentally conscious pet owners and tap into a market that values sustainability.

2. Handmade Tech Accessories

Best for: Tech enthusiasts who love unique items
Category: Electronics & Accessories
Target Audience: Young adults and tech users
Handmade tech accessories, such as custom phone cases, laptop sleeves, or camera straps, blend technology with craftsmanship. While tech accessories are popular, the handmade aspect is still an untapped market on Etsy. These unique, personalized items can appeal to a tech-savvy audience looking for something beyond mass-produced products.

3. Vintage Map Art

Best for: History buffs and travel enthusiasts
Category: Art & Collectibles
Target Audience: Collectors and home decorators
Vintage map art, including restored old maps or creative map-based artwork, caters to those who love history or travel. This niche is not overly crowded, offering an opportunity for sellers to provide unique home decor items. These maps can be a focal point in home decor, appealing to both collectors and those decorating new spaces.

4. Plant-Based Skincare

Best for: Eco-conscious beauty enthusiasts
Category: Bath & Beauty
Target Audience: Individuals seeking natural skincare options
Plant-based skincare products are becoming popular, but the niche still has room to grow on Etsy. Products like organic moisturizers, serums, and face masks made from natural ingredients cater to a health-conscious audience. This niche offers an opportunity to tap into the growing trend of clean beauty with a focus on sustainability.

5. Customizable Children’s Books

Best for: Parents and educators
Category: Books, Movies & Music
Target Audience: Families with young children
Customizable children’s books are a unique offering where stories can be personalized with a child’s name and other details. This niche is relatively untapped on Etsy, providing a unique product for families. Personalized books can be a hit for birthdays, holidays, and other special occasions, making them a potentially lucrative niche.

6. Sustainable Kitchenware

Best for: Eco-friendly households
Category: Home & Living
Target Audience: Homeowners and renters interested in sustainability
Sustainable kitchenware, including items like bamboo utensils, reusable wraps, and compostable dishware, is a niche with growing interest. While there is a demand for eco-friendly products, this particular area is not yet saturated on Etsy. Sellers can tap into the market of environmentally conscious consumers looking to reduce their carbon footprint.

7. Minimalist Jewelry

Best for: Fashion-forward individuals
Category: Jewelry
Target Audience: People who prefer subtle, elegant accessories
Minimalist jewelry, known for its simple and elegant design, is a niche that appeals to fashion-conscious buyers. While jewelry is a competitive category, minimalist designs are less common. Offering unique, understated pieces can attract customers looking for jewelry that complements a variety of styles.

8. Digital Wellness Planners

Best for: Health-conscious and organized individuals
Category: Paper & Party Supplies
Target Audience: People interested in health and wellness
Digital wellness planners are a growing niche. These planners, which can be used on digital devices, help people track their health, fitness, and wellness goals. This market is not yet crowded on Etsy, offering an opportunity for sellers with design skills to provide customizable and interactive planners.

9. Herbal Tea Blends

Best for: Tea enthusiasts and health-conscious individuals
Category: Food & Drink
Target Audience: People looking for natural beverage options
Herbal tea blends, especially unique and organic mixes, are a less crowded niche on Etsy. Sellers can offer a variety of blends for different health benefits or flavors. This market appeals to tea lovers and those seeking natural, healthful drinks.

10. Upcycled Home Decor

Best for: Environmentally conscious decorators
Category: Home & Living
Target Audience: People interested in unique, sustainable decor
Upcycled home decor takes existing items and transforms them into new decorative pieces. This niche is perfect for creative sellers who can turn old items into stylish home accessories. The market for upcycled decor is growing but still has low competition on Etsy, appealing to customers looking for one-of-a-kind, sustainable home items.

11. Custom Bicycle Accessories

Best for: Cycling enthusiasts
Category: Sports & Outdoor
Target Audience: Bikers looking for unique gear
Custom bicycle accessories, like personalized bike bells, handcrafted saddles, or unique decals, offer a specialized niche on Etsy. These items cater to cyclists wanting to personalize their bikes. This market is not oversaturated, providing opportunities for sellers to create unique, tailored items for biking enthusiasts.

12. Handcrafted Pottery Tools

Best for: Potters and clay artists
Category: Craft Supplies & Tools
Target Audience: Craftsmen and hobbyists in pottery
Handcrafted pottery tools, including custom carving tools, unique stamps, or personalized wheel bats, serve a specific market. These tools appeal to pottery enthusiasts and professionals looking for quality, bespoke tools. The market for specialized, handcrafted pottery tools on Etsy is still developing, offering a unique opportunity for skilled craftsmen.

13. Artisan Spice Blends

Best for: Cooking enthusiasts and chefs
Category: Food & Drink
Target Audience: Home cooks and culinary professionals
Artisan spice blends, crafted from high-quality, unique ingredients, cater to those passionate about cooking. This market is still growing on Etsy, providing a space for sellers to offer custom or exotic spice mixes. These blends appeal to cooks looking to elevate their culinary creations with distinct flavors.

14. Eco-Friendly Stationery

Best for: Environmentally conscious students and professionals
Category: Paper & Party Supplies
Target Audience: Eco-conscious consumers and office workers
Eco-friendly stationery, including recycled paper products, biodegradable pens, and sustainable notebooks, offers a niche market. While there are stationery products on Etsy, eco-friendly options are less common. This niche caters to individuals and businesses looking to make environmentally responsible choices in their supplies.

15. Personalized Yoga Accessories

Best for: Yoga practitioners
Category: Health & Wellness
Target Audience: Individuals seeking unique, personalized yoga gear
Personalized yoga accessories, like custom yoga mats, engraved water bottles, or monogrammed yoga bags, provide a unique offering. This market is not yet saturated on Etsy and appeals to yoga enthusiasts who want their gear to reflect their personal style. Customization options can include unique designs, names, or inspirational quotes.

How do I find low competition niches on Etsy?

Finding low competition niches on Etsy involves research and understanding the market. Etsy is a vast marketplace with many sellers and products. To succeed, finding a niche with less competition can be key. This means looking for areas where not many sellers are but where customers might still be interested.

Research Trending Topics

Start by researching current trends. Look for what’s popular but not yet oversaturated on Etsy. Use tools like Google Trends to see what people are searching for. Check social media and blogs for emerging trends. This can give you ideas for products that are in demand but not yet widely available on Etsy.

Analyze Etsy Search Results

Go to Etsy and search for potential products. Look at how many results come up. Fewer results can mean less competition. Read through the listings and see what others are offering. This helps understand how you can make your product stand out.

Check Customer Demand

Understand customer demand. See if people are asking for specific items on forums or social media groups. Look at customer reviews on similar products. This can show you what customers want and what’s missing in the market.

Use Etsy’s Tools

Etsy offers tools and analytics for sellers. Use these to see what items are getting more views and sales. Etsy can also show you trends and popular search terms. This information can guide you in finding a niche that is not too crowded.